Privacy policy

Privacy Policy

Effective Date: September 10, 2026
Last Updated: September 10, 2026

Rancho Santa Fe Gold (“Rancho Santa Fe Gold,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we may collect, use, disclose, retain, and protect information when you visit ranchosantafegold.com (the “Website”), contact us, visit our location, inquire about our products or services, conduct business with us, or otherwise interact with Rancho Santa Fe Gold.

By accessing or using our Website or otherwise providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We May Collect

The information we collect depends on how you interact with Rancho Santa Fe Gold.

We may collect the following categories of information:

Contact Information
This may include your name, email address, telephone number, mailing address, and other information you provide when contacting us.

Information You Provide to Us
We may collect information you voluntarily provide through our Website, contact forms, email, telephone calls, in-person communications, or other interactions with us.

This may include information regarding gold, silver, jewelry, watches, coins, luxury items, or other property that you are interested in buying, selling, or having evaluated.

Transaction and Business Information
When applicable, we may collect information necessary to complete, document, or administer a transaction or other business relationship.

Additional information may be collected when required by applicable law, regulation, fraud-prevention practices, or legitimate business requirements.

Internet and Device Information
When you visit our Website, certain information may be collected automatically, including:

  • Internet Protocol (IP) address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Referring website

  • Date and time of visits

  • Website interactions

  • Approximate geographic location derived from an IP address

  • Cookie identifiers and similar technical information

Communications

We may retain communications you send to us, including emails, website inquiries, and other correspondence, when reasonably necessary for business, customer service, security, legal, or recordkeeping purposes.

We ask that you do not submit highly sensitive personal or financial information through general Website contact forms unless specifically requested through an appropriate method.

2. How We Collect Information

We may collect personal information:

  • Directly from you

  • Through our Website and contact forms

  • When you contact us by telephone, email, or other communication methods

  • When you visit or conduct business at our location

  • Automatically through cookies, analytics technologies, pixels, server logs, and similar technologies

  • From vendors and service providers that assist us in operating our Website or business

  • From advertising, analytics, or technology platforms

  • From other lawful sources when appropriate

3. How We Use Personal Information

We may use personal information for legitimate business purposes, including to:

  • Respond to inquiries and requests

  • Communicate with customers and prospective customers

  • Provide information about our products and services

  • Facilitate the purchase or sale of gold, silver, jewelry, watches, coins, luxury items, and other merchandise

  • Evaluate items presented or described to us

  • Process and maintain records relating to transactions

  • Operate and maintain our Website

  • Improve our Website, services, and customer experience

  • Understand Website traffic and usage

  • Measure the effectiveness of marketing and advertising

  • Provide marketing or promotional communications where permitted by law

  • Prevent and detect fraud, theft, abuse, or unlawful activity

  • Maintain the security of our Website, systems, business, employees, and customers

  • Maintain appropriate business and transaction records

  • Comply with applicable laws, regulations, court orders, subpoenas, governmental requests, or other legal obligations

  • Establish, exercise, or defend legal claims

  • Protect our rights, property, safety, customers, employees, and business

  • Carry out other purposes reasonably related to our business or the circumstances in which the information was collected

4. Cookies and Similar Technologies

Our Website may use cookies, pixels, analytics technologies, and similar technologies.

These technologies may be used to:

  • Operate and maintain the Website

  • Remember certain preferences

  • Understand how visitors interact with the Website

  • Measure Website traffic and performance

  • Improve our Website and services

  • Detect security issues

  • Measure or support advertising and marketing activities

Some cookies and technologies may be operated by third-party service providers.

You may be able to limit or disable certain cookies through your browser settings or through privacy controls made available on our Website.

Disabling certain cookies may affect Website functionality.

5. Analytics and Advertising

We may use third-party analytics, advertising, or marketing services to understand how visitors use our Website and to measure or improve our advertising.

These third parties may use cookies, pixels, device identifiers, or similar technologies to collect information about Website activity.

Depending on the technology used and applicable law, certain disclosures of information to advertising or analytics providers may constitute “sharing” of personal information for cross-context behavioral advertising even when Rancho Santa Fe Gold does not receive money in exchange for the information.

Where applicable law provides a right to opt out of such activities, we will provide or honor applicable opt-out mechanisms as required by law.

6. How We May Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business or as otherwise permitted or required by law.

These parties may include:

  • Website hosting and technology providers

  • Website development and maintenance providers

  • Analytics providers

  • Advertising and marketing providers

  • Communications providers

  • Security and fraud-prevention providers

  • Payment or transaction service providers, where applicable

  • Professional advisers, including attorneys, accountants, consultants, and insurers

  • Governmental, regulatory, law-enforcement, or judicial authorities when required or permitted by law

  • Other vendors or service providers performing services on our behalf

We may also disclose information:

  • With your direction or consent

  • To comply with applicable law or legal process

  • To enforce our agreements, policies, or rights

  • To investigate suspected fraud, theft, abuse, or unlawful activity

  • To protect the rights, property, security, or safety of Rancho Santa Fe Gold, our customers, employees, or others

  • In connection with a merger, acquisition, financing, restructuring, sale of assets, transfer of ownership, or similar business transaction

  • For another purpose permitted by applicable law

7. Sale and Sharing of Personal Information

Rancho Santa Fe Gold does not intend to sell personal information to third parties in exchange for monetary payment.

However, certain uses of advertising, analytics, cookies, pixels, or similar technologies may be considered a “sale” or “sharing” under certain privacy laws even when no money is exchanged.

If applicable law gives you the right to opt out of the sale or sharing of personal information, Rancho Santa Fe Gold will provide or honor legally required methods for exercising that right.

Where required, we will also recognize applicable browser-based opt-out preference signals, such as Global Privacy Control.

8. California Privacy Rights

California residents may have certain rights regarding their personal information under the California Consumer Privacy Act, as amended, and other applicable California privacy laws.

Depending on whether the applicable law applies to Rancho Santa Fe Gold and subject to legal exceptions, these rights may include:

Right to Know and Access
You may have the right to request information regarding the personal information we have collected about you, including applicable categories, sources, purposes, and disclosures.

Right to Delete
You may have the right to request deletion of certain personal information we have collected from you.

We may retain information when permitted or required by law, including for completing transactions, maintaining records, detecting security incidents, preventing fraud, complying with legal obligations, exercising legal rights, and other permitted purposes.

Right to Correct
You may have the right to request correction of inaccurate personal information maintained about you.

Right to Opt Out of Sale or Sharing
Where applicable, you may have the right to direct us not to sell or share your personal information as those terms are defined by applicable California law.

Right to Limit Certain Uses of Sensitive Personal Information
Where applicable, California residents may have rights regarding certain uses or disclosures of sensitive personal information.

Right to Non-Discrimination
We will not unlawfully discriminate against you for exercising privacy rights provided by applicable law.

9. Exercising Your Privacy Rights

To submit a privacy-related request, you may contact us at:

Email: contact@ranchosantafegold.com

Mail:
Rancho Santa Fe Gold
6106 Paseo Delicias, Suite A-C
Rancho Santa Fe, CA 92067

When permitted by law, we may request information reasonably necessary to verify your identity before processing certain privacy requests.

We may deny or limit a request where permitted or required by applicable law and will handle applicable requests in accordance with legally required procedures and timeframes.

An authorized agent may submit certain requests on behalf of a California resident where permitted by law. We may request appropriate documentation demonstrating the agent's authority to act on the consumer's behalf.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and for legitimate business purposes.

Factors affecting retention may include:

  • The nature of the information

  • The purpose for which it was collected

  • Transaction and business recordkeeping requirements

  • Fraud and security considerations

  • Legal and regulatory requirements

  • Applicable statutes of limitation

  • The need to establish, exercise, or defend legal claims

Different categories of information may therefore be retained for different periods.

11. Data Security

Rancho Santa Fe Gold uses reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, destruction, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission, internet communication, Website operation, or electronic storage can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures designed to protect personal information, Rancho Santa Fe Gold cannot guarantee the absolute security of information transmitted through or stored in connection with the Website.

12. Third-Party Websites and Services

Our Website may contain links to third-party websites, maps, social media platforms, services, applications, or other online resources.

Those services are operated independently of Rancho Santa Fe Gold.

We do not control and are not responsible for the privacy, security, availability, content, terms, or practices of third-party websites or services.

We encourage you to review the privacy policies and terms of any third-party service you choose to use.

The inclusion of a link to a third-party website or service does not necessarily constitute an endorsement of that third party or its practices.

13. Children's Privacy

Our Website and services are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information online from children under 13.

If we learn that personal information from a child under 13 has been collected through our Website without appropriate authorization, we will take reasonable steps to delete the information as required by applicable law.

14. Marketing Communications

If you provide us with your contact information, we may use it to respond to your inquiry and otherwise communicate with you regarding your interaction with Rancho Santa Fe Gold.

Where permitted by law and with any consent required by law, we may also send promotional or marketing communications.

You may opt out of promotional email communications by following the unsubscribe instructions provided in the communication or by contacting us.

Opting out of promotional communications will not prevent us from sending communications reasonably necessary for transactions, inquiries, customer service, security, legal compliance, or other non-promotional purposes.

15. California Do Not Track Disclosures and Global Privacy Control

Some internet browsers provide a “Do Not Track” (“DNT”) setting.

Because there is not currently a universally accepted standard governing traditional DNT signals, our Website may not respond to traditional DNT signals.

However, certain privacy laws recognize other browser-based opt-out preference signals.

Where Rancho Santa Fe Gold is legally required to recognize an applicable opt-out preference signal, such as Global Privacy Control (“GPC”), we will process that signal as required by applicable law.

Third-party analytics, advertising, or other technology providers may collect information about your online activities over time or across different websites or services depending on the technologies enabled on our Website.

16. Sensitive Personal Information

Rancho Santa Fe Gold does not intend to collect sensitive personal information through the Website except where reasonably necessary for a legitimate business purpose or as required or permitted by law.

Please do not submit Social Security numbers, financial account credentials, government identification numbers, or other highly sensitive information through a general Website contact form unless specifically requested through an appropriate and secure method.

If sensitive personal information is collected, we will use and disclose it consistent with applicable law.

17. Business Transfers

If Rancho Santa Fe Gold is involved in a merger, acquisition, financing, restructuring, sale of assets, change of control, bankruptcy, or other business transaction, information maintained by the business may be disclosed or transferred as part of that transaction, subject to applicable law.

18. Legal Compliance and Protection of Rights

We may preserve, use, or disclose information when we reasonably believe doing so is necessary or appropriate to:

  • Comply with applicable law or regulation

  • Respond to lawful governmental requests

  • Respond to subpoenas, warrants, court orders, or other legal processes

  • Investigate suspected fraud, theft, abuse, or illegal activity

  • Enforce agreements or policies

  • Protect Rancho Santa Fe Gold's legal rights

  • Protect the safety, rights, or property of our customers, employees, business, or others

  • Establish, exercise, or defend legal claims

19. Changes to This Privacy Policy

We may modify this Privacy Policy periodically to reflect changes to our Website, technology, business operations, services, privacy practices, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where required by applicable law, we may provide additional notice regarding material changes.

We encourage visitors to review this Privacy Policy periodically.

20. Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, or would like to submit a privacy-related request, please contact:

Rancho Santa Fe Gold
6106 Paseo Delicias, Suite A-C
Rancho Santa Fe, CA 92067

Email: contact@ranchosantafegold.com
Phone: (619) BUY-GOLD
Website: ranchosantafegold.com

We may request additional information when reasonably necessary to verify your identity or process your request, as permitted by applicable law.